iPad 2 just launched – what is new ??

Posted on March 3, 2011


Dateline : 2 Mar 10 am ( 3 Mar 2 am M’sian Time  ) Yerba Buena Center at San Fransisco

Despite his sickness, Steve Jobs in his signature black turtleneck and jeans appeared  today to launch the new iPad 2. He said  “We’ve been working on this project for a while, and I just didn’t want to miss this” . He seems to look better and came out  to big applause from the attendees.

As a standard routine of his, Steve Job started off with some major announcements :

iBooks : Users have downloaded over 100m books in less than a year. Today we’re announcing that Random House is bringing over 17k books.
– Across iTunes, App Store, and iBooks, Apple just crossed 200 million accounts with  credit cards attached. We have over 2500 publishers in the iBookstore.”
– At the App Store. We recently paid out over $2b to devs in total. Devs have earned over $2b from selling their apps on the App Store.”
– We recently shipped our 100 millionth iPhone.
– 2010 was the year of the iPad. We sold nearly 15 million iPads in 2010 (Apr-Dec). That’s more than every tablet pc EVER sold.  It generated a little over 9.5 billion in revenue .   “It has over 90% market share, and our competitors are just FLUMMOXED”

18 minutes into the presentation, he announced the details of the the new iPad 2

– All new design with a faster A5 chip, dual core CPU with 2X faster CPU, 9X graphics faster graphics and consume same power as previous A4
– comes with a builtin gyroscope
– It is thinner and slimmer by 33% from 13.4 mm to 8.8 mm, even  thinner than iPhone 4
– It is lighter at 1.3 lbs vs 1.5 lbs
– It will be shippping in 2 colors simultaneously – black and white
– It will support both Verizon and AT&T
– It has same battery life 10 hours

Same pricing

WiFi : 16 GB  US$ 499 , 32 GB US$ 599 , 64 GB US$ 699

WiFI/3G ” 16GB US$ 629 , 32 GB US$ 729 , 64 GB US$ 829

– Available by 11 Mar in USA , 25 March in other 26 countries : Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK

Announcement of new Accessories

– HDMI mirrored video output to 1080p ; will work with all apps, support rotation, and charge ipad while using it : cost US $ 39

– Smart covers : provides protection for the iPad screen . It is designed with a unique self-aligning magnetic hinge that makes it easy to attach and remove.  It has a soft microfiber lining to help keep the screen clean. It can also folds into a stand for typing or viewing videos . The flap automatically wakes the iPad when you open it, and puts it to sleep when it closes it. Comes in two quality , polyurethane at US $ 39 and leather at US $ 69

iOS 4.3 : announced by Scott Forstall

– Improved Safari browser which uses the Nitro Javascript engine to deliver 2x faster than on previous browser
– iTunes Home Sharing : With iOS 4.3, one can now access the music movies and media stored on your computer, without the need to transfer over and take up precious space on the iPad.
– AirPlay improvements : will allow for more transitions when sharing photos and now will also support streaming video from apps in the App store and even websites.
– iPad Preference switch : Apple is giving users a choice and allowing users to control what the iPad switch does. With iOS 4.3 the switch can mute the iPad, or it can lock the orientation.
– the iPad 2 comes with these new cameras. Comes with new software  Photo Booth. Demo presented
– iOS 4.3 will add personal hotspot for the iPhone 4.
– Demo new Facetime on iPad. FaceTime between two iPads, between an iPad and an iPhone, or between an iPad and a Mac. Available by 11 Mar

Introduced 2 new apps with video demos  available by 11 Mar :

iMovie for iPad : US $ 4.99, demo by Randy UbillosChief Architect of Video Apps. iPad 2 users can shoot and edit videos right on their iPad and post their movies to YouTube, Facebook, Vimeo and their MobileMe gallery; watch them on their iPod, iPhone or iPad; as well as view them on their HDTV using AirPlay and Apple TV

GarageBand for iPad US$ 4.99 , demo by Xander Soren, Director of Music Marketing. It turns your iPad into a collection of touch instruments and 8-track recording studio, allowing you to perform with onscreen keyboards, guitars, drums and basses using multi-touch gestures–even if you don’t play a musical instrument.

Steve Jobs closing  statement :

“A lot of folks in this tablet market are rushing in, looking at this as the next PC. hardware and software are done by different companies, talking about speeds just as they would with PCs. Every bone in our body says this is not the right approach”
This is worth repeating. It’s in Apple’s DNA that technology is not enough. It’s tech married with the liberal arts and the humanities. Nowhere is that more true than in the post-PC products. Our competitors are looking at this like it’s the next PC market. That is not the right approach to this. These are pos-PC devices that need to be easier to use than a PC, more intuitive.”
The hardware and software need to intertwine more than they do on a PC. We think we’re on the right path with this.”

Apple site now updated : http://www.apple.com/ipad/features/

Official advert :

VIDEO watch of launch : http://www.apple.com/ipad/#video

Malaysian update :

With this release , immediately today we see the prices of current iPad in Malaysia has dropped by a massive  RM 400. The new iPads probably available in Malaysia in 6 months time ??


user posted image


  • 1GHz dual-core Apple A5 custom-designed, high-performance, low-power system-on-a-chip
  • 9.7-inch (diagonal) LED-backlit glossy widescreen Multi-Touch display with IPS technology
  • 1024-by-768-pixel resolution at 132 pixels per inch (ppi)
  • Fingerprint-resistant oleophobic coating
  • Support for display of multiple languages and characters simultaneously
  • Back camera: Video recording, HD (720p) up to 30 frames per second with audio; still camera with 5x digital zoom
  • Front camera: Video recording, VGA up to 30 frames per second with audio; VGA-quality still camera
  • Tap to control exposure for video or stills
  • Photo and video geotagging over Wi-Fi
  • Height: 9.50 inches (241.2 mm)
  • Width: 7.31 inches (185.7 mm)
  • Depth: 0.34 inch (8.8 mm)
  • Weight: 1.33 pounds/601 g (Wifi) 1.35 pounds/613 g (3G)
  • Wi-Fi (802.11a/b/g/n)
  • Bluetooth 2.1 + EDR technology
  • Wi-Fi + 3G model: UMTS/HSDPA/HSUPA (850, 900, 1900, 2100 MHz); GSM/EDGE (850, 900, 1800, 1900 MHz)
  • Built-in 25-watt-hour rechargeable lithium-polymer battery
  • Up to 10 hours of surfing the web on Wi-Fi, watching video, or listening to music
  • Charging via power adapter or USB to computer system
  • Built-in 25-watt-hour rechargeable lithium-polymer battery
  • Up to 10 hours of surfing the web on Wi-Fi, watching video, or listening to music
  • Up to 9 hours of surfing the web using 3G data network
  • Charging via power adapter or USB to computer system
  • 30-pin dock connector port
  • 3.5-mm stereo headphone minijack
  • Built-in speaker
  • Microphone
  • Three-axis gyro
  • Accelerometer
  • Ambient light sensor
  • Frequency response: 20Hz to 20,000Hz
  • Audio formats supported: HE-AAC (V1 and V2), AAC (8 to 320 Kbps), Protected AAC (from iTunes Store), MP3 (8 to 320 Kbps), MP3 VBR, Audible (formats 2, 3, and 4, Audible Enhanced Audio, AAX, and AAX+), Apple Lossless, AIFF, and WAV
  • User-configurable maximum volume limit
  • Dolby Digital 5.1 surround sound pass-through with Apple Digital AV Adapter (sold separately)
  • Video mirroring and video out support: Up to 1080p with Apple Digital AV Adapter or Apple VGA Adapter (cables sold separately)
  • Video out support at 576p and 480p with Apple Component AV Cable; 576i and 480i with Apple Composite AV Cable
  • Video formats supported: H.264 video up to 720p, 30 frames per second, Main Profile level 3.1 with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; MPEG-4 video, up to 2.5 Mbps, 640 by 480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps per channel, 48kHz, stereo audio in .m4v, .mp4, and .mov file formats; Motion JPEG (M-JPEG) up to 35 Mbps, 1280 by 720 pixels, 30 frames per second, audio in ulaw, PCM stereo audio in .avi file format
  • Viewable document types: .jpg, .tiff, .gif (images); .doc and .docx (Microsoft Word); .htm and .html (web pages); .key (Keynote); .numbers (Numbers); .pages (Pages); .pdf (Preview and Adobe Acrobat); .ppt and .pptx (Microsoft PowerPoint); .txt (text); .rtf (rich text format); .vcf (contact information); .xls and .xlsx (Microsoft Excel)

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